"I'd like to thank the production team who followed me in my craziness; I wanted to create a video that people would remember. I'm just the conductor, my team makes the music. As we put together our dossier, we realized just how much we've accomplished over the past year, and it's exceptional. Our leadership in sustainability, human resources management, customer service and digital transformation not only benefits our customers and society, but is also a source of motivation and pride for our employees. A big thank you to AHQ and my 150 employees!” - Francis Bouwmeester, General Manager, Auberge du Lac Taureau.

Sustainable Development

Our approach to sustainability includes circular economy practices, such as refurbishing furniture and eliminating plastic bottles with water dispensers. Measures to conserve water, like installing defrost units and rainwater collection tanks and reducing the frequency of hot tub drainage, illustrate the tangible impact of these initiatives. With a 3 Green Key certification and a goal to reach 5, sustainability is at the heart of our actions.

Digital Transformation

Our digital transformation centers around optimizing the guest experience and operational efficiency. A centralized intranet enhances internal communication, and a QR code in welcome packets provides digital access to guest resources, reducing paper usage. We also utilize a CRM tool to automate marketing campaigns, personalize communications, and manage our online reputation, ensuring an outstanding client experience.

Innovative Human Resources Practices

At the Auberge, we value our 150 employees through initiatives focused on recognition and well-being. An internal rewards system, exclusive benefits, and a wellness committee organizing regular activities all contribute to employee engagement and satisfaction. Emphasizing internal promotions and providing accommodation and transportation for staff reflect our proactive approach to human resources.

Client Experience Optimization

With a new reservation engine, bathroom renovations, and innovative partnerships like Tesla, we continually enhance comfort and convenience for our guests. An array of activities, personalized touches, and outdoor amenities such as BBQ areas and Coolboxes strengthen the appeal of the Auberge. A dedicated guest experience coordinator and attentive listening to guest feedback underscore our commitment to continuous improvement.

These concrete initiatives reflect Auberge du Lac Taureau’s dedication to embodying best practices in hospitality, inspiring our peers, and contributing to the prominence of Quebec’s hotel industry.

This award is a tribute to the hard work of our entire team and a testament to our commitment to Quebec’s hospitality sector. We warmly thank AHQ for this recognition and extend our gratitude to our guests for their loyalty and trust.

Join us to celebrate and experience the authenticity of Auberge du Lac Taureau!

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